Getting Your Small Business Online – Simple As 1 2 3!

Do you have an offline business and want to expand your reach? Or perhaps, you have a great new start-up idea? Well the internet is a great tool for connecting with hungry customers who are looking for your products/ services. Getting your small business online however faces challenges.

Where do you start? The technology of building a website, or lack of knowledge and judgement needed when choosing to get help, can feel overwhelming. On top of that you have your business to run. So, let’s get a few things straight about how to win more customers online and look at the techniques for doing it, before we look at your options. If you are on a real tight budget, good news awaits, as one of the possible options is FREE!

To grow your business via the internet, you must understand that regardless of where you acquire a website from, you need to focus on 3 MAJOR areas, if you want traffic! Remember traffic equals customers.

1.Onsite factors- In lay-mans terms this means ensuring that search engines (se’s) can read what your page is about, and that the structure is good for humans and SE’s.

2.Your site must have dynamic content that contains search phrases that people are typing into Google when looking for products in your niche.

3.Be Popular! Se’s rank your site in their index based on how popular your site is online. They measure your popularity by the number of relevant sites that are linking back to you and how popular they are too!

So armed with that knowledge let’s look at your options for getting your small business online. If you’re really strapped for cash, a good option would be to go for the free website and domain offered by Google and BT, in the “Getting British Business Online” initiative.

Yes it is FREE, after 2 years you will need to pay a few pound to renew the domain name. The only downside I see to this offer is that Google owns your website and you are limited in the design and on-site optimization you can perform. However for many this is a fantastic offer to establish themselves, of course when you have more cash you can move on, if you so choose. I think you can also add a blog, and they have templates to choose from…”eases those mistrusting and financial headaches that creep up on you, when thinking of finding a designer, or worse still when you think DIY!”

A second option is to use a blog that is hosted such as Blogger or WordPress.com and pay a few pounds for a domain. Both methods eliminate paying any hosting fees! So that is at least £500 savings a year… pretty neat!

Just don’t forget to work on the dynamic content. Remember people are looking for products and services they need to help them, not your company! And work on getting more sociable, in the form of link-building. This can take a lot of time and MUST be done correctly. The scope of this cannot be covered here. Please visit our main site to learn how to connect with more customers using advertising and marketing for raising your popularity score with Google and other search engines.

How to Choose the Best Company Offering Website Development

A company offering website development won’t help you just by creating a visually appealing design for your website and equipping it with a healthy set of web-based tools. If you choose the right firm to work with, it can also ensure that your website is optimized and perfectly positioned to capture your target market’s attention with the best SEO execution.

Of course, remember that the key prospect here is right – you can’t just hire any web development firm for your business. You must make sure they’re the best one for your needs, and to do so you would need to consider several factors.

Specialization

Obviously, specialization comes in various forms. Even so, you need to find a firm that can offer you as many relevant specialized skills as possible.

  • Has the company any experience working with companies whose nature of business is similar to yours?
  • Has the company any experience working with a company of your size?
  • Has it certified professionals in your preferred marketing platform? (e.g. press releases or live blogging)
  • Has it certified skills in developing mobile apps?

Team

Speaking of certified professionals, you want to make sure beforehand that you will be assigned a team you are comfortable to work with and have faith in. It doesn’t matter how well recommended they are. It’s best to give them a chance or trial first, but if things are truly not working out between you and the team then do not hesitate to ask for another or to switch to another company offering website development.

At the very least, someone like an art director should handle the visual side of your website while another one – like a master editor or copywriter – should be given the reins when it comes to content development for your site.

If they also have article writers and bloggers as well as layout and graphic artists and digital photographers added to the fold, then so much the better!

Time

It’s very important to work with a firm or a team that is capable of effectively managing their time and working with minimal supervision. Otherwise, both your time will be wasted with unnecessary delays. There are signs you can look out for to know if a team is indeed skilled with time management.

  • They meet their deadlines – sometimes ahead of time.
  • You never see them cramming.
  • They have valid reasons for asking for an extension – if they ever do so, that is.
  • They have a schedule for all their tasks.
  • They keep you updated regularly about their progress.

Pricing

Make sure that you are able to afford their fees. Secondly, be sure to pay on time. Late payments won’t exactly put them in a good mood to work on your website.

In any case, it’s totally fine to pay more than usual, but only for as long as you can be sure you are getting your money’s worth with their services. After all, you can’t expect an experienced and excellent company offering website development not to recognize the value of their work, can you?

Purchasing a Small Business Online – Advantages of Buying Established Websites

Purchasing a small business online has become a popular way for new and or modestly established internet marketers to get started making money online. In much the same way selling a website has become a way for developers to extract cash from their creations, leaving the burden of managing sites to others.

Purchasing a Small Business Online Has the Advantage of Longevity and SEO Credentials
An established website has a distinct advantage over a newly built one, namely that advantage of having been spidered / crawled by search engines numerous times. This means that a number of highly credible backlinks to the site have already been established, making the site’s content (and offers) much easier for the search engines to find.

How to Extract More Value Out of an Existing Web Presence
Although existing sites may have the advantage of being thoroughly crawled by search engines, many times the site design is poorly optimized for what ultimately became the existing content on the site. Often times a little dusting off of the content, dressing up the site title, keywords, and description (to better match the page contents) can bring a dramatic increase in traffic for little or no cost to the new owner. More (targeted) traffic to a website inevitably results in more money.

Tips on Starting from Scratch
Although it is easier to simply throw down some money and buy an existing internet property, there are many times when no existing properties are for sale. When there are no established sites for sale sometimes the next best alternative is to partner up with someone already in the space. That’s where a good affiliate program can come in handy.

Purchasing a Small Business Using an Affiliate Program Template
Highly profitable web businesses many times will offer pre-made site templates to affiliates who sign up for their program. This can be a great way to get an optimized, professional, highly attractive presence in that market quickly. The new affiliate will pick up a domain name to use and load the template onto a hosting account for that domain and have a new high quality site to promote up in a day. Then it becomes a question of creating content and building some targeted backlinks to get the site indexed.

Purchasing a small business site template this way can be a good way for a new web marketer to get started. It has the advantages of the professional sales content and end product already made with only traffic generation left for the new affiliate to do.

Small Business Online Marketing Tips Explained

There are a number of small business online marketing tips that can be used to help somebody grow their business. These include building website that is easy for the user and actually looks good, maximizing your business exposure with SEO (search engine optimization) and promoting your business using the correct methods. So let’s begin with the website.

The internet in some respects has allowed smaller businesses to contend with the larger players. In the retail parks, we are used to seeing the same corporate names but this is not the case online. By creating a good online strategy, you can effectively compete with the larger name companies. So a website is vital.

Many small businesses still do not have a website. It appears unprofessional when you look up a company, using an online directory, and the company has no website where further information can be gained. If a person is searching online, then give them the information in the same manner. First impressions count and you should think of your website as the entrance to your business. Find a reputable web designer and look at their previous work. Having a poorly designed website can be as damaging as not having one at all. These days, to get a nice site, it costs much less than what it used to. Through increasing sales, it can pay for itself.

There are other small business online marketing tips. Make sure you choose a designer who completely understands the importance of SEO. If not, the impact of your online strategy can be restricted. Website content is important when trying to make your business more visible to potential customers.

If you have a business that makes or sells products, why not offer these online. The internet can help small businesses contend on a national level. It’s important here to consider your website again.

With your website built, there are a number of ways to market your business. There are hundreds of online directories where you can list your business for free. These days, social media is a huge phenomenon and this can be used to promote your business. In any industry, word of mouth is of vital importance when aiming for success and social media can be very useful. E-mail marketing campaigns have changed over time and can still be an effective method to generate new business.

So there are a number of issues to consider. Many small businesses will have budget limitations but in 2010 a web presence is a necessity. A comparatively small injection of money can result in huge gains that can be measured easily. So if you want to increase your business presence, think about the above small business online marketing tips.

Success With Starting a Small Business Online

Statistics are showing that there are more people today who are making the decision to run their own business instead of working for someone else. Operating a business without having to depend on a company paycheck, is a great feeling. Doing work for yourself that is not just a clone cubicle job is another rewarding feeling. These things are a big part of why many people choose to open their own businesses, and are what makes self employment so desirable. The pressure of having everything rest on one’s shoulders is usually enough to frighten away the masses though. Making the decision to be in business for yourself, should never be made lightly.

Starting a small business online, is a lot safer and easier than taking the chance and spending a life savings on a brick and mortar business. Running a business from the comfort of your own home or place of choice, and not having to spend time on traveling to work, will make things a lot easier and less time consuming. The time that you save on unnecessary things, can be utilized to enhance your business. The idea is to work smarter, and not harder! Business is not rocket science, but you need to be on top of things and think like a true leader in order to succeed.

There are so many new small businesses starting up online daily. There are many that are doing very well financially but the majority of websites that are online today do not get a lot of viewers. that is because the people who know what they are doing, are getting the lion’s share of the various markets. Making your small business a successful one needs the right type of website and the right type of customers drawn to it. Before starting any business, it is a good idea to plan first what you want to sell and how you want your site to appear to people searching on the web.

The process of market and niche research is very important, and should always be the first step when starting a business online. This would then be closely followed by keyword research, to ensure you were going after the correct and “selling” keywords. The types of words that people in the “buying mood” use when they utilize the search engines such as Google and Bing. I cannot stress this enough, market and keyword research is the most essential step towards success on the web (or in any business for that matter).

The second most important thing is your website; how it looks, and how well it operates. The appearance of your site is so very important, because the look of your site can either turn people away or have them interested in what you want to convey. Whether you have something to sell that is very useful or something that a lot of people are looking for, your site must appeal to the public for your business to become a successful one. Regarding operation, your website should not be hard to navigate and find the important items or information. It should be logical in its layout, and all functions should work as intended. If a potential customer receives a 404 error when trying to buy a product of yours, chances are good that he will not finish the purchase.

If you take care and time to design your product, you should do the same when designing your online business structure and your website. No matter who creates the website, only YOU can properly design how it will operate. If you choose to have developers work on your web design and SEO, make sure that you are able to articulate that design properly before work begins. As long as you follow through on all of your information, and advertise your product correctly, your online business will be a great success!