Small Business Online Marketing – Attract Visitors With A User Friendly Website Design

Do you have a website for your small business? If you do have a website you are ahead of many other small businesses in your area.

How much control do you have over your website? What type of website is it? A static e-commerce website, one on which the content rarely changes? Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster? The answers to these questions determine if you will attract visitors with a user-friendly website design.

Your Website is an Extension of Your Business Online

Regardless of the type of business you’re in, if your business is at a physical location, you know the value of creating an atmosphere that makes your customers and clients, as well as potential customers and clients, feel welcome. It may the actual setting of your establishment, or it may simply be the warm, welcoming smile that they are greeted with.

The same is true for your online portal – the door that opens to your business online. Your small business online marketing strategy requires that your online portal or website attracts visitors and encourages them to stay on your site, and later return.

Create a User-Friendly Website that Attracts Visitors

Your website must be designed to attract visitors and make it easy for them to navigate from one page to the next so that they will enjoy the experience and want to return time and again. Furthermore, your website should reflect your brand, the brand you want people to remember after they’ve moved away from your site.

Here are some basic points to attract visitors with a user-friendly website design:

1) If you have a logo for your offline business, it would be wise to have that logo on your website for continuity. Your visitors will more readily make the connection between your offline and online businesses.

2) Your brand may be just reflected in a photograph with a warm smile or perhaps the lettering of your website’s name, which would likely be the same or very similar to the name of your business.

3) Your concern should be about your customer’s or visitor’s experience when they visit your online portal. It should be a pleasant one, and one of the things that will help is to organize your tabs in a clear and consistent manner so that your visitor needs only the minimum number of clicks to get to a page or retrieve the information they’re looking for.

4) Keep your overall design simple and uncomplicated.

5) Make it easy for your visitors to contact you. This may mean the difference between a one-stop visitor and one who becomes one of your best clients or customers in your local business. Although you are marketing online, your business is offline, therefore make sure that the physical location of your business is also listed on your website.

Domain Name – The Importance of a Keyword Rich Domain Name

1) Every website must have a domain name, and by selecting a domain name that reflects, to some extent, what you do or what you offer to your target market, you will be setting the stage to attract visitors to your website.

2) Another point to note is that your keyword-rich domain name may not necessarily be the same as the name of your business. For example, the name of your business may be “Tim, Your Friendly Handyman.”

Your prospect will be searching in Google or one of the other search engines using keywords, and in order for your business to be found your domain name will need to reflect that. Also, because your business should be found in local searches, the name of your town or closest city should be included. In this case if you were in my town your domain could be simply handymanservicesportstlucie dot com or handymanportstlucie dot com. It’s always better to use a dot com. For one thing dot coms reportedly rank higher in the search engines, and secondly, that’s the most commonly used extension. You could lose business if yours ends with.info or.biz and people are typing in.com.

More and more local small businesses are recognizing the importance of having an online marketing strategy to increase their visibility and attract customers and clients. The first place to start is with a website, which will be the door to your online activities. There are many other aspects of online marketing that can have a positive effect on your local business.

Starting a Small Business Online

The first thing you have to do is decide what type of business you would enjoy. It is important to offer products or services that are of interest to you. Once you figure out what type of business you want to start then you will be able to take the necessary steps to set your business up online. You will need to advertise your business so that people can get to know all about what you are offering. Advertising can be done online or offline for your new internet business. You will find many internet advertisers to help you with advertising your new business. This will help to lead traffic to your business website.

When starting up a small business online you will need to put products or services on your website. If you do not have a website, there are many web designers who would be happy to offer you their services. There is always the option of making your own website – all it takes is a little hard work and the patience to learn something on your own. You will need to think very carefully, about what products and services you want on your website because you want items that will have a good chance of selling to make your small business a success. It is a good idea to place a few items up for sale just to see how well they do. Then you will know how much inventory you will need to carry for each item. After your website is set up, you will need to advertise as much as possible.

The internet is a great place to set up a small business. If you advertise often, you will get a good deal of customers looking at your website to buy your products or services. Any information that you need to know about running a small online business is available online. You can research products and services to see what is selling well so that you will know what to offer your customers. There are countless resources online for tips on running a small online business. Just be sure to make sure the sources of the advice you take from the internet are reputable. It is very important when starting a business to take advantage of all the marketing and advertising tools you can get to make your business a success. Your website will need to generate enough traffic to stay in business – the more your website appears in search engines, the more traffic you will receive.

The prices of your products and services should be competitive with other websites offering the same products or services, so it is good to do some research in advance to know how to set your prices. Your website should be interesting and easy to navigate, and you should have a contact email on your website for customers to contact you to ask any questions about your products and/or services. This will encourage your customers to come back again. It takes time and patience when operating a small online business. You have to advertise and build a website so that people know what you are selling; these things take time so it is important not to get discouraged in the beginning.

What Do I Look For in a Website Designer?

If your thinking of having a new web site or re developing your existing site, it’s important that you select the best web design agency for you. Affordable Web Design, offers you excellent service, fantastic websites at a fraction of the cost.

Below we have listed some of the things you will need to consider when planning on have a website designed.

The price of your website may vary a great deal, you can pay a fortune for a very simple one page website, prices generally start at around $400 for a normal web site. This price will vary off course depending on the level of design and functionality that you are looking for in your site. It’s important to keep in mind the standard of work that the website agency can produce, and the amount of customer service that they provide. You will want a web design agency that provides you will after sale service and does not just take your money and run. Remember that you will get what you paid for with most agencies, but it’s best to do some research into the company before you select them. Cheap does not always mean nasty in the web design industry. Many expensive companies can provide you with poor work.

Also keep in mind that the web design company you are thinking of having your site built through can do a search engine friendly site. The term SEO (search engine optimisation) can often be over emphasised by most web design agencies. They promise to get you on the front page of Google, charge you a fortune, but then provide no service for this. Check previous work they have done in relation to this to make sure they can do what they say.

Remember that first impressions make a huge difference to how your prospective client will view your site. So ask as many questions as you need to, because if you don’t you may end up with a website that is nothing like what you want.

It is possible to find yourself an Affordable Website Design agency with minimal effort, but it’s advised that you take into consideration the points stated, and research the design company as best you can, this will save you time and money in the long run, and provide you with a fantastic web site you’ll be happy with for years to come.

Design Online Concept Gathers Pace

The design online concept has been around for a long time. Customers have been able to design their own business cards, birthday cards, mugs and t shirts for years. It has taken a while but the concept looks to be coming more widespread with even small bespoke furniture makers offering design online facilities for items such as oak coffee tables.

Clearly the customer will pay a premium for such a service, but the benefits, to me, justify spending that bit extra. Whilst researching the design online concept I came across a number of products that would typically cost double their mass produced equivalent, yet the personalised end product represents fantastic value. A good example would be the door mat my sister purchased recently. She’s one of those people who goes that extra yard to make her home as welcoming as possible, and now she’s the proud owner of a door mat which states “Welcome to the Critchley’s” – how much more welcoming can you get?

Another example would be the major sportswear manufacturer offering a design online service for sports shoes. This has got me well and truly hooked. I will be ordering a pair a trainers once I’ve finally decided exactly how I want them, but there’s just so much choice available it’s taking a while.

In my opinion the concept appears to be evolving. Firstly, from my research, we had the business cards and t shirts etc. From my limited knowledge of both products, I can quite easily see how they can be custom made with modern technology and both are easily transportable. Second, we have the huge multinational companies making products such as sports shoes exactly to the customers requirements. Again with my limited knowledge, I struggle to see how this could be profitable initially – certainly compared with mass producing by the million. I wonder if such companies have seen a future whereby the customer, rather than seeing the concept as niche, demands custom design and views it as standard?

Now, small companies are getting in on the act. Online trade is becoming overcrowded – it’s not as easy as it used to be. Therefore some smaller companies look to be going down the design online root, rather than compete with larger companies selling identical products. Home Farm Oak is such a company, they offer a design online facility where customers design their own solid oak coffee tables [http://www.homefarmoak.co.uk/available-now.html] online. Typically the customer pays a small deposit when ordering and pays the balance just prior to delivery. Whilst this clearly isn’t as simple as designing your own business card and I doubt it will be as exciting as designing your own sports shoes, it is a fantastic example of how small companies are fighting for market share. It also, in my opinion, offers an insight into how online trade will evolve in the future – where the customer will demand what they want – exactly how they want it.

Website Design – Things to Look Out For Before You Outsource Website Design

If you are not well-verse in website design and development, developing a website can be a very tedious process. You need to deal with all sorts of things like HTML, tables, CSS, slicing, etc. So I believe that you should spend your time on what you do best and outsource website design to an experienced web design agency.

When you decide to outsource website design, it is important that you find a trustworthy and capable agency to do the job. In this article, let me share with you a few things to look out for before you outsource your website design.

Firstly, you must know who you are dealing with. Usually, an agency will send a designer and a salesperson to talk to you about the project. During the meeting, you should ask them a series of questions before you decide to engage them. No question should be left in your mind. This is the best time to clear any doubt you have. On the other hand, they should have a series of questions to ask you too. They will want to find out the direction, corporate color, target audience and other information about your business. You should try your best to answer every question so that they can design a website that suits your vision.

Next, if you do not have a clear design for the designer to work on, you should give the designer a few sites to take reference from. Try to give the designer as much information as possible to facilitate the process. Once they are done with the first draft, they should send you the initial sample. Take a look at the sample and don’t be afraid to point out anything that you don’t like about it.

When you outsource your website design to an agency, open communication is very important. They will not mind if you drop them an email with more information or when you have any question about the website. Open communication minimizes misunderstanding and makes the project goes smoothly.

These are some of the things to look out for if you want to outsource your website design to an agency. If you are not well-verse in web design, it is best that you spend your time on the things that you do best. Leave the tedious development to the professionals.

A good website is like a good salesperson. You should not compromise the quality of your website for anything. So be serious about this and create a good website that will bring you more business.